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Pace of Change Report

Research focused on how parents and children differ in their use of the internet

Over the last five years there's been a rapid growth in the time that we spend online and what we do. Whether it be skyping family and friends, sharing photos on Instagram or controlling our homes with smartphones, the digital world has crossed over to support us in the real world.

As this world grows in importance in our daily lives, we wanted to find out if there was a gap between parents and children’s knowledge and use of the
internet. We felt that understanding these differences could help parents to feel more confident about what information they need know, to help their children get the best online experience, as this new generation will never know the world without the internet.