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Drunken Nights Out: Motivations, norms and rituals in the night-time economy

This strategic review, undertaken for Drinkaware, addressed the question: ‘what role could and should Drinkaware play in reducing the harms associated with drunken nights out?’ The review draws on original qualitative research comprising pre-work, interviews and workshops with a total of 80 participants in drunken nights out aged 18 to 29, a review of literature, and interviews with key informants.

The remit of the review was to make evidencebased recommendations regarding the role that education and communications could and should play in reducing the harms associated with drunken nights out. It does not make recommendations for wider policy, for agents other than Drinkaware, or regarding interventions other than those which Drinkaware might make.