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Curriculum guide – Personalisation

Personalisation is both a way of thinking and a way of doing. It cannot be viewed solely as a new system that social workers need to learn to operate. Personalisation is an umbrella term used to describe both an ideology and a way of delivering services and support that recognises service users as experts. The philosophy and principles underpinning personalisation, such as self-determinism, dignity and choice, complement the five basic values of social work described by: Human dignity and worth, social justice, service to humanity, integrity and competence (BASW, 2002). This understanding, however, should include a critical exploration of the potentially contested relationship between personalisation, citizenship and consumerism.

Officially introduced in government policy in December 2007 with the publication of Putting people first (HM, 2007), it is not specific to social care and started as a cross government agenda in 2003. Many of the principles and practice are also relevant to disabled children and their families.