Children and Parents: Media Use and Attitudes Report

Media literacy is the ability to use, understand and create media and communications in a variety of contexts. Our 2017 Children’s and Parents’ Media Use and Attitudes report is part of Ofcom’s media literacy research programme. It provides detailed evidence on media use, attitudes and understanding among children and young people aged 5-15, as well as in-depth information about media access and use among children aged 3-4. It also includes data on parents’ views about their children’s media use, and the ways that parents seek – or not – to monitor or limit such use.

In 2017, the report includes findings from an additional online study was conducted with 500 children aged 12-15, which explored children’s awareness, use and perceptions of content providers, and their interest in and ability to make critical judgements about news.

The report also includes results from the following research studies and analysis, in the Annex:

1. Analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel, 2011-2016.
2. ComScore data on the frequency with which the most popular web entities among internet users were visited by children aged 6-14 in May 2017.

Published alongside this report is the Children’s Media Lives 2017 qualitative research report.

This executive summary draws together findings from all these sources to provide an overarching narrative on children’s media experience in 2017.

Published : 29th November 2017*

Publisher : Ofcom  [ More From This Publisher ]

Rights : Ofcom

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* Although BASW has prepared the information contained within Social Work Knowledge with all due care and updates the information regularly, BASW does not warrant or represent that the information is free from errors or omission. Whilst the information is considered to be true and correct at the date of publication, changes in circumstances after the time of publication may impact on the accuracy of the information. The information may change without notice and BASW is not in any way liable for the accuracy of any information printed and stored or in any way interpreted and used by a user.