BASW’s Privacy Policy covers the collection, use and disclosure of personal information that may be collected by BASW anytime you interact with BASW, such as when you visit our website, when you purchase services or when you get in touch via phone or e-mail. Please take a moment to read the following to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your personal information.

Why we collect personal information

We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest announcements, special offers, and events that you might like to hear about.

If you do not want BASW to keep you up to date with news and updates, please contact the membership office

What information we collect and how we may use it

We may collect, store and use the following kinds of personal date:

  • Information about your computer and about your visits to and the use of this website.
  • Information relating to any transactions carried out between you and us or in relation to this website, including information relating to any purchases you make of BASW goods and services.
  • Information that you provide to us for the purpose of registering or subscribing with us.
  • Any other information that you choose to send to us.

We do not store credit card details nor do we share customer details with any 3rd parties.

How we protect your personal information

BASW takes precautions – including administrative, technical, and physical measures – to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction.

When purchasing goods or joining BASW as a member, we use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. In order to take advantage of these online services, you must use an SSL-enabled browser. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.


Cookies are little pieces of information which pass between any website you are visiting and your computer, tablet or smartphone.

They can be used to record how long you spend on a webpage, what links you click, even your preference for page layouts and colour schemes. They can also be used to store data on what is in your ‘shopping cart’, or tailor the adverts you see online to reflect your interests.

How We Use Cookies

We use cookies as part of the process to keep you logged in to the website should you choose to log in for member content. These are however not tracking cookies and expire once your browser has been closed.

We do not explicitly use any cookies ourselves for the operation of the website other than as session cookies for managing logged in sessions. We do, however, use Google Analytics which does use small unobtrusive cookies.

Google Analytics is a tool we use to provide us with information on the use of our website. For example, it tells us the number of visitors the site receives every day, where they have come from, what content they access and how long they spend on the site. This helps us to understand how our website is used and helps to inform its future development. Google Analytics only provides aggregated data and does not collect personal information - so we can't tell which individuals have visited the site or how they have made use of it.

By the continued use of this website without making changes to your cookie settings in your browser, we assume you are providing your consent.

You can change your privacy and security settings to prevent the use of cookies by amending your browser settings and/or configuration.

Privacy questions

If you have any queries about BASW’s Privacy Policy, please contact us.