Children and Parents: Media Use and Attitudes Report
This report is designed to give an accessible overview of media literacy among children and young people1 aged 5-15 and their parents/carers2, as well as an indicative view of media use by children aged 3-4. It is based mainly on survey research conducted in spring 2012. Where possible, within the sample of children aged 5-15 and their parents, demographic analysis is conducted by age (of the child interviewed), by gender and by household socio-economic group.
The key objectives of this research are:
- to provide a rich picture of the different elements of media literacy across the key platforms: the internet, television, radio, games, and mobile phones;
- to identify emerging issues and skills gaps that help to target stakeholders’ resources for the promotion of media literacy; and
- t o provide data about children’s internet habits/opinions and parents’ strategies to protect their children online to inform the work of the UK Council for Child Internet Safety (UKCCIS), which brings together over 180 organisations to help keep children and young people safe online.
Published : 23rd October 2012
Publisher : Ofcom [ More From This Publisher ]
Rights : Ofcom
This resource is not currently associated to any Issues
This resource is not currently associated to any Campaigns
Have Your Say
Members are able discuss this resource in the BASW Member Forum. Please login to allow this feature.
Continuous Professional Development
Members are able to add an entry to their CPD record here. Please login to allow this feature.
